It was that brief but noodle-centric opening that caught the attention of Nissin, who approached Matsuo and Mayumura to develop a commercial using the song for Cup Noodle Pro. He then asks the chicken to rectify the situation by blowing into his mouth before they both break into song and Mayumura makes a cameo appearance as a garden eel with a Mickey Mouse cap. In the opening to the video, the mouse is eating a cup of instant ramen really fast, causing his mouth to overheat.

The result is an oddly hypnotic music video that is quickly approaching two million views, about 50 of which were by me in the past few hours. His channel had already gained a massive following, largely thanks to his many animated shorts featuring a fast-talking mouse and chicken, along with with occasional appearances of squid as well as himself in both animated and live action form. That song was “Kao-don” (“Face Smash”) by singer-songwriter Chiaki Mayumura, and is an incredibly catchy tune based on an unpleasant dating experience an acquaintance of Mayumura once had with “the most horrible man who thought he wasn’t.”īut what really helped send this song into the stratosphere was the collaboration with YouTuber Hajimemashite Matsuo Desu.

As Japan, like much of the world, was struggling with the coronavirus pandemic, a charming song came along that made people forget their troubles by the thousands. It’s pretty much in line with Nissin’s flare for the unusual, but the following ad also has an interesting origin story behind it. ▼ For example, here’s a spot for a cheesy variant of Cup Noodle in which various people made of cheese grind their own heads for your enjoymentīut this time, they seem to have struck just the right vein of both weirdness and quality in their latest commercial for their new Cup Noodle Pro line of protein-rich instant ramen. Whenever you see YouTube compilations of memorable Japanese commercials, you can usually count on about a third of them being from Nissin alone. Instant ramen brand Cup Noodle and its maker Nissin are always pushing the envelope when it comes to both innovation and advertising. This commercial is about as addictive as Cup Noodle itself.

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